DEFINE1 is the athleisure brand of NFL Wide Receiver and 3x Pro Bowler DeSean Jackson.
Jackson came to us with the idea of creating a clothing line that embodied individuality and self discipline. Reinforcing the idea, that we are all different, we are all unique, we are all one of one.
Based on our initial meeting we created a strategic plan to turn DEFINE1 from an idea into a brand, from a brand into a lifestyle.
SERVICES PROVIDED
RETAIL CONCEPT DESIGN
BRANDING & CREATIVE DIRECTION
PHOTOGRAPHY & VIDEOGRAPHY
MEANS OF PRODUCTION AND DISTRIBUTION
D1 | BY ANY MEANS
NFL Superstar DeSean Jackson talks about upcoming season, beating the best in the game, and what it takes to become one of one.